Marriott International
in conjunction with PCMA & CEMA
The Guiding Principles
in Experience Design
Marriott International has partnered with PCMA and CEMA to create event industry studies since 2015. In 2022, my team and I began the research process for the Guiding Principles in Experience Design, the latest in the series of studies. After conducting dozens of interviews, we analyzed the information we received and saw that there were six fundamental truths forming for post-pandemic event experience design. I brought the truths to life by designing the style guideline, report, keynote, and graphics for the activation spaces.
As we progressed with research for this study, we started viewing the truths as north stars. Inspired by this idea, I designed iconography that symbolized each unique truth and created a style guide that represented the overall study.
Once the first round of research concluded, I was then responsible for creating the report and keynote presentation. You can flip through both below.
After the report was finally published, we had the opportunity to bring the six truths to life at various events. The report's findings first debuted at Marriott International's Association Masters in Phoenix. The images below were taken at the Association Masters event that took place in Mexico City.
