The New York Times
Read between the lies
In an information-overloaded media landscape, many news consumers have become unable to tell the difference between what's news and what's opinion. This campaign, Read between the lies, helps news consumers differentiate between the two.
2019 Young Ones BRONZE PENCIL for Out of Home
view from the left
view from the right
Lenticular art allows for images to change from one to another when viewed from different angles. Using this technique, we created a campaign that allows consumers to interact with the ads by encouraging them to look at the work from different perspectives in order to get the full story.
Out-of-Home
AD: Geraldine Voegele, Bennett Wantz, Sam Eaton, & Kat Buck
CW: Kong Yang & Liz Vargas
